Round Two × Utmost Co. Volume 2.

Skateboarding has been a huge part of our lives and it is instilled in our culture and many of the brands we love today. For our second collaborative effort we wanted a meaningful collection that highlighted our love and history of the sport. We decided on a wide collection that includes a Skate Deck, Pair of Denim Jeans, Tees and Heavyweight Hoodies. We are always excited to work with our homies and hope you all enjoy what we both came up with!

For this collection we decided on paying homage to one of our all time favorite Skate Videos, World Industries Love Child. (Video below) We initially launched the collection in February at our Merch Shop here in Los Angeles. The release party was a huge success for us and we are happy to be able to bring the collection to a wider audience!

Love Child 1992 

Flashback to 1992, World Industries released their legendary video Love Child featuring one of our all time favorites Daewon Song. I mean come on, that hard flip!?!? What's not to like!!  Nothing better than Daewon ripping to Diana Ross and The Supremes!!

Glasses were a must!
"Love Child, never meant to be, Love Child, by society, Love Child, never meant to be, Love Child, diffrent from the rest."
The Supremes

For 2020 we took our own twist on the "Love Child". Our love child comes in the form of one of our employees and friends as well as Utmost Skater, Dakui Coleman. When he is not skating Los Angeles' legendary spots with the Utmost Team, he's holding it down at our shops or modeling for an upcoming drop! 

Photos: Haile Cano
Check out the OG Love Child by World Industries (1992)
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